GRAPHICS PRO

April '21

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DECORATION DUDS For decorations, the con- sideration toward safety (CPSIA is hugely important for childrenswear) makes direct-to-garment (DTG) one of the best options. Being water-based, this method of decoration doesn't present a problem and oers a soft hand, which makes it all the more wearable for tex- ture-conscience kids. ese things matter to customers. Gupta extends this thought to sublimation, an- other soft-handed nish that complies with CPSIA and applies well to athleisure. If you are sublimating, explain how the image will never crack, fade, or peel to your cus- tomer, all ideal traits for clothes that are be- ing put through the ringer during the day and washed constantly. He adds that em- broidery is also a safe option that can oer texture in a safe way. "is, with athletic apparel, can give more choices to custom- ers," Gupta cements. So, while the focus on childrenswear should be on comfort, gender neutrality, versatility, and ease should be the top pri- orities going forward. If children are our future, we have few concerns. GP CARLY HOLLMAN is the former editor of Printwear magazine with over nine years of experience covering the decorated apparel industry. She currently works as a freelance writer and artist based in Denver, Colorado. She can be reached at carly.hollman@gmail.com. Moisture-wicking is one practical key for this de- mographic, helping keep active and mischievous little ones dry. (Image courtesy Vapor Apparel) in addition to the tried-and-true neutrals like black and white," she elaborates. For a modern take on gender neu- trality, look for continually light- weight options that allow for ease of movement. However, stripes, sea- sonal patterns, and bright colors are always popular with childrenswear, says Oliverius. With that said, Gupta stresses that there are more options than ever for trendy looks, and with that it is continually important to focus on comfort. G R A P H I C S - P R O. C O M 2 0 2 1 A P R I L G R A P H I C S P R O 5 9 There are more options than ever for trendy looks, even for the youngest of kids, and with that it is con- tinually impor- tant to focus on comfort. (Image cour- tesy Monag Apparel)

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