GRAPHICS PRO

April '21

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G R A P H I C S - P R O. C O M 2 0 2 1 A P R I L G R A P H I C S P R O 7 3 all, of your business. Once you have a candid in-depth description, understand- ing, and appreciation of where you are right now, evaluate your Point A. Look for gaps and pain points as well as the high notes. What are the things that you hate about where you are right now? Evaluation for Gaps, Pain Points, Strengths • Equipment – what do you use fully? What are you not using much? What do you wish you had more capacity with? • Location – are you working the hours you want to? More? Less? Going insane? Bored sti? • Sales and Marketing – when people contact you, are they indicating that they heard about you? • What keeps you up at night? • What frustrates you on a daily basis? • What gives you enjoyment on a daily basis? • What works well, consistently? • Where does the process get stuck, break down, or hiccup? I'm not saying to go out and buy ma- chines if you want to be able to produce more. I'm saying assess where you are on the baseline of what is possible. In general, if a machine is running 50% of the work- day, that is ecient. If the needles are go- ing up and down 30 minutes out of every 60, you're doing well. If you're running less eciently than that, you've got some room there for improvement. is is the time to see it all, the good, the bad, and the ugly of your business. YOUR IDEAL WORLD In your "ideal world," what would your business look like? is is your new tar- get, or Point B. Go for it; dream the dream. What does your dream business look like? What is your denition of success, and how will you know when you have achieved it? Some people want to have a retail store- front. Some people want to have a com- mercial facility. Some people want a base- ment full of machines. Some people want a pole building on the farm full of ma- chines. Some people want just their sin- gle machine and all the time in the world to use it. Everybody's dream is unique. What does your perfect setup look like as far as your business? What does your success look like? • Equipment – what would you own? • Location – where would your opera- tion be located? • Sta – you plus who else would work with you? • Sales and Marketing – what would you change about your website, phone number, email, social media, groups you belong to, print ads? • Annual sales? • Other Assets and Metrics – what would you do in-house? What would you outsource? What other services or products would you want to sell to your existing customers? • What are the things that give you joy, what thrills you about your business? What gets you all in your happy space, where you do a little happy bop or you feel just like you "nailed it"? A TO B Even though this may feel very over- whelming, drill down and determine what you need in order to make these things and changes happen. Get it out of your head and onto the page or screen. is becomes your map. Now you can work away at it, getting one thing after anoth- er accomplished. Make it specic, make it nite, make it possible. • If it is going to take more money, how much more? • What can you do to bring in that money? continued on page 110

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