GRAPHICS PRO

April '21

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The differences between sign and print (web/screen) design S I G N A G E & P R I N T I N G L et's face it: Sign design is a balance between under- standing how outdoor advertising works and the functions of graphic design theory. To say, "e readability of a sign is critical to its eectiveness," is like saying, "A boat should be designed so that it oats." What denes print/web/screen graphic design? Personal screen-viewing is the world we are now living in, and it's used by everyone, every day, and it's all created by designers who have mastered the disciplines needed to consistently create web, print, or screen content that's balanced, ows, is legible, and also carries over a mood, feeling, or emotion that matches the subject of the design piece. e major dierence between sign designers and print designers has to do with the way the nal design is viewed, used, and handled.A print designer, or web or internet de- signer, has a fairly dependable viewing distance that their audience (the viewer) will use to look at the design 98% of the time.at provides a lot of control related to the height of the text being used to create the email, yer, web- site, or even logos. When it comes to sign design, the viewing distance is the number one and most impactful variable.Some signs are viewed at 24" away, some viewed at 24' away, and some at 240' away.at's a large variable to work within. 8 6 G R A P H I C S P R O A P R I L 2 0 2 1 G R A P H I C S - P R O. C O M B Y M A T T C H A R B O N E A U (web/screen) Sign Design 101: Part 1 Sign Design 101: Part 1 101: Part 1 101: Part 1 101: 101: Part 1 101: 101: Part 1 101: Part 1 101: 101: Part 1

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