THE SHOP

May '21

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56 THE SHOP MAY 2021 … expecting one product to handle both vibration damping and thermal insula- tion. This is one area where there isn't a single material that can do both without adding excess weight or sacrificing per- formance. Heat and sound control products offer this unexpected benefit for drivers/ racers … … comfortable drivers perform better. A cooler interior contributes to less fatigue for race car drivers on the track. When added to a muscle car or classic, the result is a cooler, quieter interior equal to that of late-model luxury cars. A common mistake aftermarket shops make when offering heat and sound con- trol products to their customers is … … not going far enough by only using one product to handle both heat and noise. ++++++++++ Holley Bowling Green, Kentucky Evan Perkins Digital Content Manager Our hottest heat and/or sound control product for the automotive aftermarket is … … Earl's Flame Guard hose insulation. It is ideal for insulating hoses, cables or wiring from extreme heat sources, both under the chassis and in the engine bay. Its best features include … … it is available in a standard, slipover- style sleeve, and now in a hook-and-loop configuration that's even easier to install. It is designed to operate in temperatures between minus-65 to 500 degrees and can even tolerate momentary bursts up to 2,000 degrees. Earl's Flame Guard is composed of a highly effective silicone-impregnated fiber- Comfort Zone 56 THE SHOP MAY 2021 The benefits of offering thermal & sound control products. W hen the heat's on drivers and racers, thermal and sound control products are there to restore cool. Rarely seen but always appreciated, these heat and sound shields, wraps, pads, sheets and related components provide a more comfortable, enjoyable ride and better vehicle performance. Heat and sound control material sup- pliers offer an update on the market, tips for shops to increase sales and new products to look for. ++++++++++ Design Engineering Inc. Avon Lake, Ohio Mike Zenone Inside Sales Supervisor Our hottest heat and/or sound control product for the automotive aftermarket is … … our Boom Mat Vibration Damping Material and our Under Carpet Lite are the perfect combination to make inte- riors cool and quiet. Their best features include … … adding mass to interior doors, floors and firewall sheet metal to remove struc- ture-borne vibration and rattles. This deadens unwanted noise in a vehicle's interior, while blocking unwanted heat from the engine, transmission and exhaust system. The biggest misconception regarding automotive heat and sound control products is … When the heat's on drivers and racers, thermal and sound control products are there to restore cool. (Photo courtesy Design Engineering Inc.)

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