GRAPHICS PRO

May '21

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1 6 G R A P H I C S P R O M A Y 2 0 2 1 G R A P H I C S - P R O. C O M E mbellishment is a bit of detail, ex- tra something, or peculiarity add- ed to make an item more attrac- tive. Within the apparel world, embellishments include features such as rib- bons, buttons, appliqué, zippers, and adorn- ments that can physically be attached to a garment. Hangtags could also be considered embellishments. While the list is extensive, for usability and conciseness, I focus on the most popular em- bellishments in our day-to-day world of pro- motional apparel here at AMB3R Creative in this article. By far, our most popular embel- lishments are clip labels, patches, and pins. CLIP LABELS Clip labels are one of the most versatile embel- lishments in the promotional apparel realm. Clip labels are basically a small piece of fabric, woven with a logo or design, clamped around a clothing hem, and secured with stitching. These should be marketed to custom- ers who are looking for more than a single project, as minimum order quantities can be high, although the piece cost ends up be- ing inexpensive. This adornment also serves across multiple industries, so these can be marketed to restaurants, churches, corpora- tions, or streetwear brands alike. Clip labels work on many types of garments and are a simple upsell that can be attached to a hoodie, a work polo, or a standard T. From a design perspective, the clip label is often such a subtle addition that it doesn't detract The Subtle Art of Apparel Embellishment A P P A R E L D E C O R A T I N G Clip labels are basically a small piece of fabric, woven with a logo or design, clamped around a cloth- ing hem, and secured with stitching. (All images courtesy Jeremy Picker) Clip labels are basically a small piece of fabric, woven with a logo or design, clamped around a cloth- B Y J E R E M Y P I C K E R

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