GRAPHICS PRO

May '21

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2 0 G R A P H I C S P R O M A Y 2 0 2 1 G R A P H I C S - P R O. C O M I n fa shion, accessories complete a look. In promo marketing and decorated apparel, accessories cre- ate a well-rounded brand or offer a unique look for the wearer. In the sales and decoration of those accessories, it helps boost the bottom line. Because of these qualities, GR APHICS PRO asked some of the experts what you should fo- cus your efforts on to maximize the im- pact of decorated accessories. TOP TRENDS There are some staples that will forever be a part of promotional marketing and apparel accessories, such as headwear, koozies, and patches. And in each of these categories, trends inevitably come and go. In baseball caps, Steve Mohr of More Sales notes a dip in the mesh styles that had a resurgence in recent years and a re- turn to solid fabric caps. Additionally, twills, brushed cottons, nylon mesh, breathable moisture-wick- ing mesh, and chino cottons seem to be popular styles, according to Rich Soergel, Pacific Sportswear. What's more, Mary Bakeman, SanMar, adds that she has seen a major trend of outdoor-specific headwear such as wide- brimmed and bucket hat styles that pro- vide added sun and face protection. A unique offering adjacent to headwear, says Mohr, is the eyeglass visor. Attaching All About Accessories MAXIMIZE THE IMPACT OF DECORATED ACCESSORIES B Y C A R L Y H O L L M A N A P P A R E L D E C O R A T I N G There are some staples that will forever be a part of promotional marketing and apparel accessories, such as headwear and patches. (Image courtesy AMB3R Creative)

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