GRAPHICS PRO

May '21

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A P P A R E L D E C O R A T I N G 2 4 G R A P H I C S P R O M A Y 2 0 2 1 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S | J E N N I F E R C O X T amara Boyer, the owner/presi- dent of Thread Art & Everything Promotional, jumped into the em- broidery business with both feet and has never slowed down. While working as a paralegal, she and a friend decided that they wanted to own their own business. After researching their options, which ranged from a pizza shop to an embroidery and promotional products business, they decided to open an embroidery business. "When we went to have our business cards printed, the printer asked if we would be interested in running his new embroidery department," Boyer says. She explained that the printer gave them the means to get the equipment they needed and a location in which to operate. That worked for about two years. Then, for a variety of reasons, they all parted ways. A GREAT WAY IN Boyer went back to working for a law- yer and found that she really missed em- broidery. She decided to start her own embroidery company, leveraging all that she learned while working in the other business. "Since I started the embroi- der y department with the printer from the ground up, I felt so comfortable starting my own business," she shares. "I knew all the fine details, what kind of machine to buy, where to buy supplies, garments, everything. The best thing I did was work for someone else in the embroi- dery world before starting out on my own. Honestly, it was a great way to get into the industry … I had a safe- ty net of someone else run- ning that business." Eventually her husband joined her in the business, taking on sales and customer relations. Despite the end of their marriage, Tamara and her first husband still con- tinue to serve some of their original cus- tomers, even though the business moved to another state. In 2015, Boyer and her second hus- band had the opportunity to buy an ex- isting embroidery business in yet anoth- er state. The owners wanted to retire and leave the business in good hands. The Boyers inherited their customers and some employees as part of the agree- ment. "Because they were heading into retirement, the business had been in a kind of 'winding down' phase," Boyer explains. "Since we took over, we've been able to build it up into a pretty success- ful venture." She shares that buying an established business does come with challenges. One of the biggest challenges they had to overcome almost immediately was restructuring the pricing. The existing customers had not seen a single price in- crease in years, if ever. "There were many diff icult conversations with existing JUMPING IN PROFILE: TAMARA BOYER, THREAD ART & EVERYTHING PROMOTIONAL broidery. She decided to start her own embroidery company, leveraging all that she learned while working in the other business. der y department with the printer from the ground up, I felt so comfortable starting my own business," she shares. "I knew all the fine details, what kind of machine to buy, where to buy supplies, garments, everything. The best thing I did was work for someone else in the embroi In 2015, Boyer and her second husband had the opportunity to buy an existing embroidery business in a different state. Tamara Boyer, owner/president of Thread Art & Everything Promo- tional, jumped into the embroidery business with both feet and never slowed down. (All images courtesy Tamara Boyer)

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