May '21

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4 0 G R A P H I C S P R O M A Y 2 0 2 1 G R A P H I C S - P R O. C O M W ith the help of short-term graphics, companies have more ways to communicate time-sensitive information than ever before. Short-term graphics have sprung up in almost every facet of public space, with an extra increase in the past year. Though the pandemic heightened the need for temporary wayfinding and advertising, short-term graphics can be used to communicate messages well beyond the circumstances that call for it now. THE SHORT VIEW "In the beginning, no one really knew how long this pandemic would last so there was a huge demand for short-term graphics in places such as grocery stores, home improvement stores, and places of worship," says Shaun Jaycox, S-One. When the pandemic hit and subsequent shutdowns went into effect, people needed something that would stay in place for up to three months, but cheap enough to be thrown out after that time. S I G N A G E & P R I N T I N G Short and Sweet HOW A PRINT SHOP CAN LEVERAGE SHORT-TERM GRAPHICS B Y J U L I A S C H R O E D E R Floor graphics face a unique challenge of needing to ap- ply easily, stand up to significant abuse while protecting the image, and remove easily when it's time to change out the decal. (Image courtesy General Formulations)

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