GRAPHICS PRO

June '21

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S I G N A G E & P R I N T I N G T here are a lot of reasons to consider adding a hy- brid printer to your product lineup, especially these days. More and more, graphics professionals are looking for ways to grow their business, to be ver- satile, and to be more efficient. For those specifically look- ing to expand their printing business into rigid materials, a hybrid printer is one piece of equipment that fits the ticket. But beyond those reasons, if you're just starting out in the printing world, hybrid printers allow you to accept a wide range of jobs without having to go through extensive training. These printers also don't require a lot of maintenance, both points that make this equipment less intimidating to take on. THE RIGHT TIME The first thing you need to consider is when it's the right time to purchase a hybrid printer. According to Thomas Krumm, EFI, if you're at the beginning of your printer journey, a hybrid is a great option. "It allows you to accept a wide range of applications," he notes. Mark Crawford, Fluid Color, agrees, adding that sub- strates also play a key role into this decision. "When to Everything You Need to Know About a Hybrid Printer Hybrid printers allow you to accept a wide range of jobs without having to go through extensive training. (Image courtesy Al- phagraphics in Ar- vada, CO/EFI) B Y C A S S I E G R E E N 1 6 G R A P H I C S P R O J U N E 2 0 2 1 G R A P H I C S - P R O. C O M

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