June '21

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Page 30 of 118

I have a confession to make: We don't have any graphics on our shop van. I know, I know, pathetic. Really, it is. But in our defense, we've been so busy lettering everyone else's vehicles that our poor van is an empty canvas just beg- ging for a wrap. It's coming, I promise. It's already designed — along with the rewrap of our lobby walls and front counter. But you know how the proverb goes: "The cobbler's children have no shoes" — in our case, the wrap guys have no wrap. The main point of my confession is that we really don't advertise. We no longer have an ad in the phone book or an on- line paid listing, we stopped doing Yelp, and we don't do any cold calling. Other than signage on our building, all of our jobs come from repeat business and word- of-mouth advertising — customers telling others about us. Hands down, this is the best type of advertising. We've gone through at least two reces- sions and now a pandemic since we've Customer Service Creates Repeat Clients 2 6 G R A P H I C S P R O J U N E 2 0 2 1 G R A P H I C S - P R O. C O M Besides our Pantone color charts, we also have custom printed Roland DGA charts. This gives us the exact colors we can expect on our metallic, premium, and calendered vinyls. Chosen colors are noted in the customer's paperwork. (All images courtesy Charity Jackson) BUILD AND SUSTAIN YOUR BUSINESS ON EXCELLENT SERVICE B Y C H A R I T Y J A C K S O N S I G N A G E & P R I N T I N G

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