GRAPHICS PRO

June '21

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G R A P H I C S - P R O. C O M 2 0 2 1 J U N E G R A P H I C S P R O 2 7 been in business. When times slow down, we do cold calling, we call customers, and we run sales. Business is an up and down cycle, and we've gone through enough of these waves to know we might have to hustle some years more than others. But we've always come through it all OK in the end because the number one thing we do right is our customer service. Simple jobs like spot graphics on trailers are a common project. This customer knew ex- actly what info he wanted on the trailer. Quickly scratched-out notes and a proof showing the graphics on a scaled photo of the trailer ensured we listened to his requests. Measurements for fu- ture trailers were clearly noted on a printed proof.

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