June '21

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U.S. found that the average profit margin for some types of signage was significantly higher. These included window signage, short-term textiles, and backlight graphics. Looking at the three highest-grossing applications, the study found that 60% of all orders were printed on latex printers, almost twice the number produced on sol- vent printers. Industry research shows that for the highest-margin applications, HP Latex is the technology of choice. "In many high-value categories, customers want most print jobs on latex," says Wit- tenberg. "Because many providers don't have latex printers, a lot of these jobs end up being outsourced. For providers who do have the right hardware, this creates the opportunity to build two new revenue streams: the jobs that come to them directly, which they no longer have to outsource, and the jobs that other PSPs bring to them. And the best way to do this is to take advantage of the unique competitive edge provided by HP Latex 700/800 Printer Series. As a result of their versatility and their white ink capa- bilities, HP Latex 700/800 Printer Series help PSPs deliver services in-house that would traditionally have been outsourced." The HP Latex 700 and 800 Printer Series Another stand-out feature of the latest and most advanced HP Latex printing technology is the ability to use white ink. In some applications, using white ink to enhance effectiveness can help print pro- viders increase margins by up to 13%. [2] Take the lead in an evolving print market "Thanks to HP Latex, print service pro- viders can produce in-house high-value print jobs that can drive an average gross margin higher than 30%," says Witten- berg. "The new generation of HP Latex 700 and 800 Printers radically improve the customer experience, helping to ignite busi- ness growth and adapt to future needs. We continue to innovate across our large format portfolio with new products and solutions to enable our customers to be equipped to win those high-value jobs they are after." As the market for large-format print evolves, PSPs need to find new ways to add value and stand out from their competitors. Upgrading to the latest generation of latex printers opens up new revenue streams, from existing customers and from erstwhile competitors, and it gives print providers the ability to produce a wide range of print jobs that have a measurably higher impact for customers. To find out more about these game- changing printers, join us at one of our Latex 700/800 Academies. They're a quick 90 minutes and give you the entire run- down of the products – advantages, ben- efits, and applications – plus the oppor- tunity to speak up and get your questions answered by the experts. 1. exclusive-report-by-marketsandmarkets-tm--823408713.html 2. Based on a research conducted by Keypoint Intelligence July 2020 and commissioned by HP, over 100 print service providers across the U.S., Europe, and India. About Tom Wittenberg Tom is the HP Large Format Events and Industry Relations Manager for North America. He has been in the printing industry for nearly 36 years. As a turnaround professional, he has led successful sales, operational, and financial overhauls of three global printing companies to double and triple sales and profit in three years prior to joining the HP Marketing team. P A I D A D V E R T I S I N G

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