GRAPHICS PRO

June '21

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3 6 I N T E R I O R S 2 0 2 1 G R A P H I C S - P R O. C O M T he supply chain serving the graphics industry is a vast network of organi- zations, people, activities, resourc- es, and even technology that manages the flow of raw materials, products, and even services that become available to you. When the world was forced to slow down and shift how business was being conduct- ed during the pandemic, keeping the sup- ply chain intact and operational was an important objective for many manufac- turers, including Avery Dennison. Signage materials, including those used for pandemic safety graphics such as Avery Dennison SC 950 and HP 750 cut vinyl films, and MPI 2903 calendered film, remained in high demand, and Avery Dennison worked to provide customers with the materials es- sential to their business. As we look to move past the pandemic, there are hidden moments within supply chain management that offer a positive perspective of the supply chain's future … and the future remains with the commit- ment and acknowledgement of the people and the efforts behind the scenes. Yes, today's manufacturing plants have robots that improve process and efficiency. However, it is the commitment of ev- ery individual working as a member of a larger team that maintains and improves productivity, even when there are out- side forces making it a challenge to oper- ate. Supply chain and procurement teams worked together — masked, socially dis- tant, and even remotely — to manufac- ture, ship, and offer sales and customer service support when it was needed. Procurement teams played a vital role in helping to procure raw materials that would allow both suppliers and the manu- facturing plants they serve meet growing demand. Dan Ashmore, director of pro- curement for Avery Dennison Graphics North America, recognized the immedi- acy of the impact COVID-19 shutdowns would have, coupled with other late 2020/ early 2021 challenges, which included two hurricanes and a winter storm that caused a deep freeze in the deep south. The actions Dan and his procurement team took to help the supply chain continue to operate included: • Global sourcing of components required by suppliers to produce products, including expedited air shipment. This was a situation where the global breadth of Avery Den- nison divisions and resources helped to diminish the long-term impact of raw material shortages. • C-Suite level engagement with key chemical suppliers to ensure maximum allocation of raw materi- als made scarce by the Texas winter freeze event. • Procurement negotiated preferred scheduling of Avery Dennison needed materials with their suppliers, based on their global relationships. • In some cases, suppliers focused their efforts on working with Avery Den- nison to ensure their ability to service manufacturing requirements and meet customers' high demands. "You have to remember that what you do every day is a conscious commitment to something bigger than yourself," says Dan. "During the slowdown and uncer- tainty all around us, we knew that each order could mean a make-or-break mo- ment for the businesses and shops we serve in the graphics community. One small de- lay can cause a bigger supply chain disrup- tion, and we knew that we had to do all we could to ensure the film lines would keep on running, the expectations on the qual- ity of the materials would be maintained, and to keep you in business." Pre-pandemic and post-pandemic, sup- ply chain and procurement rely on the dedication and resourcefulness of the peo- ple and processes behind the scenes. Let's not lose sight of the dedication that helped to keep you covered throughout the past year and who will continue to make sig- nage and advertising films available. Learn more about Avery Dennison and cut vinyl films for signage and safety graphics, visit graphics.averydennison.com/covered. INT BUSINESS TIP Image courtesy Avery Dennison Note: This image was taken pre-COVID. A Supply Chain Commitment to Coverage C O U R T E S Y O F A V E R Y D E N N I S O N

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