June '21

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3 8 I N T E R I O R S 2 0 2 1 G R A P H I C S - P R O. C O M Images courtesy Canon Solutions America L arge-format graphics are an increas- ingly fragmented market, with a growing demand for customized one- off prints. These include bespoke wallpa- per, as well as very short runs, for exam- ple, a few banners or panels for an exhibi- tion or corporate event. Digital technol- ogy gives PSPs the flexibility to create such applications quickly and affordably, and thus serve numerous segments and differ- ent individual customers. Here are a few application ideas to get you started. INTERIOR APPLICATIONS • Posters • Banners • Backlit Display – glass, acrylic • Permanent, Semi-Permanent, and Permanent Point-of-Purchase (POP) Displays • Corrugated Floor Displays • Wall Divider Panels • Exhibition and Trade Show Materials and Panels EXTERIOR APPLICATIONS • Billboards • Banners, Backdrops • Durable Printed Panels • Vehicle and Fleet Graphics Decals/Transfers Digital printers, such as those in the Arizona series, are able to produce increas- ingly stunning images that not only at- tract attention but also stimulate human emotion. New applications on a wider range of substrates are being developed all the time, motivating PSPs to explore the many commercial opportunities that digital technology is opening up. INT LIST A Growing Market with New Value-Adding Applications C O U R T E S Y O F C A N O N S O L U T I O N S A M E R I C A

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