June '21

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4 8 I N T E R I O R S 2 0 2 1 G R A P H I C S - P R O. C O M BUSINESS TIP T he most impactful way to elevate an interior space is to involve as many senses as possible. That's why so many businesses, homes, and offices are turning to specialty self-adhesive vinyl with textures or finishes to attain their branding and aesthetic goals. Specialty self-adhesive vinyl with tex- tures or finishes are becoming more popu- lar due to their unique look, reliable print performance, and easy application. Using textured wall films, like Avery Dennison MPI 2600 Series wall f ilms, you can achieve the look and feel of stucco, can- vas, stone, and more in the form of an adhesive film. Most textured graphics can be applied in the same manner as other, more tradi- tional vinyl films. Since the adhesive is al- ready part of the construction, this means there isn't a need to outsource someone that hangs wallpaper using the tradition- al, labor-intensive paste process. With tex- tured self-adhesive wall films, the installer simply needs to remove the liner and apply the graphic using a squeegee. Overlaminates cannot be used on tex- tured and finished vinyl; however, a clear coat can extend the lifespan of the graphic material. Most textured wall films typi- cally offer a two-year durability — the perfect amount of time before needing to refresh the look of a storefront, hospitality area, or restaurant. There are also short- term removable adhesive options on the market, perfect for trade shows and point- of-purchase displays that need to be re- moved frequently and easily. The visual effect of textured and fin- ished wall films is truly impressive, all the while coming in at a fraction of the cost of installing a new wall or completing a renovation project. Not to mention that many restaurants, stores, and offices oper- ate on a rental basis, so a full-on renova- tion and installation of stone, stucco, or canvas walls is not possible. Print providers should be aware of some of the nuances when printing to specialty textured or finished materials. Textured f ilms do have a harder time adhering where seams overlap. Avery Dennison worked with Justin Pate from The Wrap Institute to create a video to show two methods to ensure good adhesion at the seam. The video is posted on the Avery Dennison Graphics Solutions YouTube channel and is titled "Avery Dennison Wall Install Protocol with The Wrap Institute's Justin Pate." Spring is the perfect time to refresh in- terior spaces. Take your refresh to the next level by selecting an easy-to-install, spe- cialty self-adhesive vinyl with a texture or finish. It is an upgrade that noticeably re- vitalizes traditional spaces. Friends, em- ployees, and patrons alike will take notice of the new wall films they can see and feel. Learn more about interior spaces with textured surfaces at INT A Room Refresh You Can See and Feel C O U R T E S Y O F A V E R Y D E N N I S O N Image courtesy Avery Dennison

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