June '21

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G R A P H I C S - P R O. C O M 2 0 2 1 I N T E R I O R S 4 9 T raditionally, the majority of large-format graphics applications were produced for temporary indoor printed signage for in-store promotions and events, such as point-of-purchase (POP) graphics and exhibition wall panels. Outdoor applications include billboards, fence panels, and canvas products such as banners, as well as appli- cations for permanent usage as metal road signs and company names on vehicles or buildings. Curing technologies and inks are further de- veloping to achieve the levels of durability necessary for such usage. NEW SUBSTRATES Large-format graphics applications can now be produced on an in- creasing range of flexible and rigid substrates. These include but aren't limited to: • Coated papers and boards • Corrugated board • Flexible and rigid plastics • Textiles • Metal • Wood • Ceramic tiles • Glass composites • Aluminum sandwich boards These applications are increasingly being print- ed with -cured inks on flatbed inet printers, such as the Arizona Series printers. The abil- ity to produce customized prints easily and cost-ef- fectively is enabling PSPs to offer targeted rightplace, righttime campaigns, maing this valable mareting tool no affordable for everybody, even small retail otlets INT LIST Large-Format Outdoor Applications C O U R T E S Y O F C A N O N S O L U T I O N S A M E R I C A Images courtesy Canon Solutions America

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