GRAPHICS PRO

June '21

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5 2 I N T E R I O R S 2 0 2 1 G R A P H I C S - P R O. C O M T he interior decor market places ad- ditional requirements on the print- ed output, such as a strict size and color consistency when paneling large surfaces. This applies not only within a single job, but also when you need to provide reliable and repeatable color re- production over time. While the need for applications for ex- hibition stand builders and event hosts effectively disappeared during the pan- demic, there was significant new de- mand for floor signage and interior de- cor. PSPs able to respond quickly with the right applications within fast turn- around times were ideally placed to meet this unexpected need in the market. DESIGNER CREATIVITY As architects and designers become in- creasingly aware of the possibilities new generation digital printers offer, we are seeing more and more indoor applica- tions in the form of room dividers, print- ed glass panels, and textured ceramic til- ing — with astounding results. The entire value chain is learning how to capitalize on the flexibility, versatil- ity, and added value of digital printing. Growth is being fueled by the ability to print on an increasingly wide range of substrates, which is opening up new markets, in particular in the lucrative in- terior decor and architectural materials sector. In addition, the ability to print in low quantities means that PSPs can pro- duce small runs cost-effectively. At the same time, the reliability and productiv- ity of digital devices is also increasing access for digital solutions to the higher- volume segment. INT BUSINESS TIP Images courtesy Canon Solutions America Digital Print Possibilities: Creativity for Interior Decor C O U R T E S Y O F C A N O N S O L U T I O N S A M E R I C A

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