June '21

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G R A P H I C S - P R O. C O M 2 0 2 1 I N T E R I O R S 5 3 A s people across the globe look for- ward to the return of "normal" in a post-pandemic world, there are un- doubtedly changes that are going to stick around. While many would like to leave all of COVID-19 in the past, there are a few trends that may be welcome among the genera l public. Aver y Dennison Graphics Solutions Graphics Product Manager, Cassandra Yu, answered a few questions about the place graphics will take in a changed world. DO YOU HAVE ANY IDEAS ABOUT HOW STORES CAN CONTINUE TO UTILIZE NEW GRAPHIC SPACES IN THE POST- PANDEMIC FUTURE? Although the pandemic will end, social distancing barriers and visual cues may become more permanent fixtures. This presents an opportunity for brands to con- nect, communicate, and drive engagement with consumers. One thing retail stores can consider is how their graphics can: • Create zones • Trigger more efficient shopping if space is a limiting factor • Provide interactive opportunities As stores need to reformat and reinvent themselves, they may want to think about graphics solutions that can be flexible and not-so permanent. For traditional vinyl signage, ease-of-installation, compatibil- ity with various surfaces and textures, and removability will all be important factors. IS THERE ANYTHING THAT BRANDS OR STORE OWNERS CAN DO TO BE PREPARED WITH SIGNAGE FOR ANY FUTURE UNFORESEEN EVENTS? My advice would be to budget for unfore- seen events that may require new or ad- ditional signage beyond a brand's annu- al or seasonal promotional expenditures. Another key would be to leverage the ex- pertise of sign shops/franchises and in- stallers to help pick the right solutions to fit specific needs. In many cases, sign shops are diversifying solutions and ser- vices and adding ready-made designs that take the guesswork out. HOW WILL GRAPHICS BE USED IN NEW OUTDOOR SPACES THAT HAVE BEEN CREATED IN LIGHT OF COVID-19? There will likely be an increased demand in outdoor and environmental exposure durability requirements as well as ma- terials that are compatible with exterior surfaces like concrete, asphalt, brick, and building facades. DO YOU BELIEVE THAT THE DEVELOPMENT OF OUTDOOR SPACES WILL CONTINUE TO GROW? It is likely, but not across the board — only where it makes sense. Depending on geographical area, some regions may have a limited window of opportunity to lever- age outdoor space and will need to think about indoor implications as well. Other factors need to be considered as well like additional outdoor maintenance, safety, compliance and regulations, and service offering type. Outdoor spaces may also need to consider U V and surface pro- tection solutions to keep customers and property safe. THERE HAS BEEN A LOT OF DISCUSSION ABOUT THE FUTURE OF THE WORKSPACE. HOW WILL GRAPHICS PLAY A ROLE IN POTENTIAL HYBRID WORKSPACES AS WELL AS MEETING SPACES? Due to a changing work environment, I believe there will be a higher use of graph- ics materials that enable multi-use func- tionality, like the Avery Dennison Vela Dynamic Display technology, which can transform conference rooms from trans- parent to private. There also will need to be future development of graphics mate- rials to meet the need for safety enabling, self-cleaning, and no-touch activation. ARE THERE ANY DINING-SPECIFIC USES OF GRAPHICS THAT EMERGED DURING COVID-19 THAT WILL CONTINUE TO BE USED? There's a good chance that touchless menu, service, and payment solutions may continue. Other innovations in the restaurant business model that are likely here to stay are: increased curbside pick- up, outdoor dining, and dining "pod" op- tions. Signage can help aid these solutions in seamless communication with custom- ers to provide a positive experience. For more information on the Avery Dennison films mentioned in this article, visit INT BUSINESS TIP Graphics That Stick in a Post-Pandemic World Images courtesy Avery Dennison C O U R T E S Y O F A V E R Y D E N N I S O N

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