GRAPHICS PRO

June '21

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A W A R D S & C U S T O M I Z AT I O N Y O U R L A S E R A T W O R K 6 4 G R A P H I C S P R O J U N E 2 0 2 1 G R A P H I C S - P R O. C O M engraved. That worked for slower rotary engraving. Today, it would be considered impractical. Do you price by the word, line, or square inch? How do you consider pricing for oversize text and graphics? I found pric- ing my laser engraving services by square inches to be a simple calculation and accounted for any graphic or text size. Another approach is based on laser time. By the minute with a minimum project time is common. One to two dollars per minute is usual. That equates for $60 to $120 per hour. Laser services must ac- count for the use of the laser, your invest- ment, maintenance, repairs, electricity, space, and labor. Don't undercharge ! I think about the service charges I pay for car repairs, then I felt much better about my service fees I used to charge. Layout and preparation of the text and graphics must also be considered. Included in my calculation for square inches lasered was basic layout and typ- ing of text. Complex layouts and any edit- ing or preparation of graphics was charged in addition to the lasering fee. As many graphics I received (especially small business logos) were poor quality and added 10 to 45 minutes of additional work time to the project, we charged for graphic preparation by the hour (or part of ). You should also consider in your fee any special software you have purchased to assist with editing graphics. COMPETITION Don't let competition dictate your pricing. You do want to do some local or regional research and consider others' prices, but your prices should reflect the level of cus- tomer service, expertise, and customiza- tion you offer. Do you offer a higher level of graphic art expertise than your com- petition (which justifies a higher wage)? Do you have a wider product and service The K-bar display was designed by me; however, I paid a local woodworker to make the displays. Many were sold to Marines. The design time was brief. The K-bar display was designed by me; however, I paid a local woodworker to make the displays. Many were sold to Marines. The design time was brief.

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