GRAPHICS PRO

June '21

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6 8 G R A P H I C S P R O J U N E 2 0 2 1 G R A P H I C S - P R O. C O M A n internet search has replaced much of our industry's legwork when it comes to finding an im- age or client's artwork. In the past, we might have referred to a clipart library, or even expected the customer to have some form of their logo in a semi- production format. Today, most conversa- tions about artwork are expected to start and end with "just get it off my website." The most obvious hurdle when working with artwork sourced online is its legal- ity. Because this can also be so obviously addressed, we will skip most of the spe- cifics to simply say do not take anyone's art, efforts, or logo without express writ- ten permission by authorized person(s). Knowing that the internet is full of alter- native sources, or you have confirmed the client's ownership, we'll continue. GET, GIVE The importance of getting as much in- formation as possible from your custom- er or prospective customer is obvious. It is paramount that you also give as much information as possible, too. Use this con- versation, whether virtual or in person, as an opportunity to tell them how important the detailed information from them is, and what your design process truly entails. Here are some talking points and follow-ups: • Where can I find your artwork? That image is not production-ready. • What colors are most important? Some processes charge by number of colors. Colors often look different when processed. Screens show mil- lions of colors, while the production process uses hundreds. • What size are you wanting this? That is much larger than we see on your phone/computer screen. • Do you have the font? We will re-type your text in a similar script type. Notice how you inform the customer with questions and guide them with your follow-up statements, all the while nudg- ing them to understand that what you do is not as simple as "copy-paste-print." You may not want to waste your time explain- ing digital versus vector to your customer. A friendly "yes we can do that" followed by the above conversation, then ending with the value you bring should suffice. Do give effort to explain what your time, expertise, and unique equipment is worth and how they relate to your price point. Just make sure that their expectations are on par with your technical and produc- tion abilities. Finding Clipart A W A R D S & C U S T O M I Z AT I O N Left: An internet search has replaced much of our industry's legwork when it comes to finding artwork. (All images courtesy Clay Barbera) Right: Do not be afraid to draw simple design pieces. Your design software has many-a-tool to simply make stars, ovals, shields, and other basic/common shapes. An internet search has replaced much of our industry's legwork when it comes to finding artwork. (All images courtesy Clay Barbera) An internet search has replaced much of our industry's legwork when it comes to finding artwork. (All images courtesy Clay Barbera) Right: Do not be afraid to draw B Y C L A Y B A R B E R A ONLINE

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