June '21

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G R A P H I C S - P R O. C O M 2 0 2 1 J U N E G R A P H I C S P R O 6 9 DON'T BE AFRAID TO DESIGN If you can easily find what you need in a quality production-ready format, go for it. A clipart book is near useless when con- sidering the time it may take you to flip pages, correspond with discs and drives, then import and adjust … Technology and the internet have come a long way in just the past few years, but you do need a ba- sic understanding of design software and a bit of editing skills to work with any form of stock art. Look at each image and its graphic ele- ments as pieces: background, foreground, primary art, secondary elements, and text area(s). Each of these can be found or cre- ated separately, then put back together. Yes, I said "created." Do not be afraid to draw simple design pieces. Your design software has many-a-tool to simply make stars, ovals, shields, and other basic/com- mon shapes. It may take more time to find then con- vert to a production format the simple parts of your image than to just draw it. Don't be afraid, you can do it. A little design prac- tice will help you for years to come. Your graphics proficiency is a force multiplier for your business. TIPS AND RECOMMENDATIONS Now, let us get into some specifics and rec- ommendations from me. Regarding your search tool itself: Surely I am not the first to tell you that "Google is king." I may be the first to let you know that there are options when working with this internet overlord: • Beyond adding words to your search, such as "vector" or "blue," click near the text you typed on the Tools or Set- tings button. You will find a plethora of filters for your search. When look- ing through such a massive instru- ment as the internet, your biggest hardship will be to limit your results specifically for what you need. • Adjust your search based on size, color, type, and importantly, rights/ licenses. Note: Be careful as online postings of images may not be per- fectly accurate for free-to-use, etc.

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