June '21

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G R A P H I C S - P R O. C O M 2 0 2 1 J U N E G R A P H I C S P R O 7 3 print that product as good as them or bet- ter. Making sure this item is easy to subli- mate is a must no matter the size of your company. The last thing you want to do is bring in a new product that is not easy to work with. It can create a massive error rate and loss of income — order six to 12 pieces to test on. The easier the product is to work with, the easier you make it on yourself and your staff. Research the stock of this item. Make sure you know how many wholesalers or manufacturers produce it. Order sam- ples if they are not the name brand and compare pricing. Always create a backup plan in case your vendor runs short, and make sure your pricing structure covers all pricing for both vendors in case you have to switch on the fly to keep orders getting done on time. You don't want to increase pricing for your customer or have to take a loss in profit. THE SPACE What is the size of your production space? Each new product takes up a certain amount of space along with your equip- ment, so your goal should always be to maximize your prof itability within in your workspace. Make sure the new product you bring in has a fair profit margin that you can pro- duce quickly per hour within your work- space. In our case, for example, our sub- limation room is only 14' X 14' with our computer/print station, heat presses, oven, production tables, and stock shelves. In that little space, one person can keep the printer printing, load the convection oven with up to 24 mugs, and in between run a heat press. By setting a room up like this, you create a productive workspace for any

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