GRAPHICS PRO

June '21

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A P P A R E L D E C O R A T I N G 8 6 G R A P H I C S P R O J U N E 2 0 2 1 G R A P H I C S - P R O. C O M S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S S urf or Die!" — a slight modifica- tion of the surfer's variation on the "no guts, no glory" credo; borrowed from "Skate or Die." Today, most know a version of this phrase. We see it in print, on TV, movies, online, in video games and apps, graffiti, tattoos, and yes, even on decorated apparel. "Surf or Die" is an expression that reflects the rich culture and lifestyle. It's a battle cry. It's the emotional ex- pression of a real surfer's heart. It epito- mizes the life of a hardcore surfer. It's a raw and timeless motto that captures a surfer's spirit and essence. Go surf, or get dead — ride a surf board 'til death do us part. It sounds like an authen- tic and inspiring now-or-never, all-or- nothing legit surf phrase for the fanat- ics. The phrase has spread throughout the world and was the center of this ar- ticle's project. DESIGN INSPIRATION We went with a pretty straight-for- ward graphic style and a moder- ate amount of detail and contrast. Poster style graphics were a great solution. We researched our roots from icons like Ocean Pacific, Rip Curl, and O'Neill. "The Endless Summer" movie posters would be perfect for our template here. Vintage travel posters for reference and layout inspired and guided our composition. Most of this design was cre- ated and manipulated in Adobe Photoshop with the type set in Illustrator. It would be a sunset de- sign with some low-lying clouds in the distance. The bright sun ren- dered in f lat white would draw strong contrast against the colors around it. A gradient of red, yellow, and white incorporated the setting sun in warm colors contrasting the cool tones used in the water. We used the Cutout filter under the filter menu, which gave us ba- sic tones cut down to shapes that represented values of our photo. Once the filter produced the re- sult, the colors were f lattened, making it easy to select and copy to their own layers and channels for further rendering, coloring, and manipulation. SURF'S UP SURFER-INSPIRED SCREEN PRINT The bright sun rendered in flat white would draw strong contrast against the colors around it. A gradient of red, yellow, and white incorporated the setting sun in warm colors contrasting the cool tones used in the water. (All images courtesy Lon Winters)

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