GRAPHICS PRO

June '21

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9 0 G R A P H I C S P R O J U N E 2 0 2 1 G R A P H I C S - P R O. C O M I f you are a screen printer, DTG business, or another decorator, and you are not yet offering promotional products — such as totes, bandan- as, mugs, and pens — you may be selling yourself short and leaving a good chunk of change on the table. Companies spend billions of dol- lars on promotional products each year, and there is a good chance this includes many of the individuals already on your email list. We all know acquiring new customers is much more expensive and time-consuming than expanding offerings to customers you already have, who already like you. Tapping into this side of the decoration industry is a game-changer, and I am speaking from experience. Expanding your offerings to include promotional products is a great way to not only get an upsell from a client, thus increasing your bottom A P P A R E L D E C O R A T I N G good chunk of change on the table. Companies spend billions of dol lars on promotional products each year, and there is a good chance this includes many of the individuals already on your email list. way to not only get an upsell from a client, thus increasing your bottom ... WITHOUT THOU- SANDS OF DOL- LARS OF NEW EQUIPMENT B Y J E R E M Y P I C K E R Selling Promotional Products

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