July '21

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9 6 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G I n a few of my recent articles, I've talk- ed quite a bit about customer service and its importance in growing your business. How we manage the ac- counts of our repeat customers relies heav- ily on the principles of customer service, coupled with excellent organization. When new customers come in, we work through the steps to take care of them and hopefully turn them into repeat clients. We also have our customers that come in often, whether it's a few times a year, a few times a month, or even weekly. These are the customers that keep coming back to us because we have excelled in taking care of their needs. As these customers repeatedly come to us, we start to build an arsenal of resources specific to their accounts. By doing this, we're able to efficiently and accurately handle their projects again and again. ORGANIZED FILES We have a three-part invoice system that we use. The white copy goes to the customer, and the yellow copy goes to Being Accountable to Your Clients We keep separate folders for our repeat customers to organize their paperwork. Proofs with measurements noted are also kept on file for future reference. (All images courtesy Charity Jackson) MANAGING CUSTOMER ACCOUNTS WITH EFFICIENCY AND ACCURACY B Y C H A R I T Y J A C K S O N

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