July '21

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Page 104 of 118

PRODUCTHIGHLIGHTS Welcome to the PRODUCT HIGH- LIGHTS section where each month we offer you resources to enrich and ex- pand your business with great services and products from our advertisers. We don't necessarily take pic- tures of every sign project, but we do photograph larger installs or unique jobs. Again, it's all about documentation for future reference. PREFERENCES Organization and reference in- formation is a huge part of man- aging a customer's account effi- ciently and reliably. Couple that with excellent customer service, and your customer will come back to you time and time again. There's one more thing to keep track of, though, and that's specific to the customer them- selves: how they prefer things throughout the process. Does your customer like having art- work emailed with a follow-up phone call, or do they prefer meeting in person? Does each invoice require a purchase order for processing? Does each in- voice require specific notations (work order numbers, purchas- er signature, copy of a packing slip with separate billing invoice) to be paid? Has the customer set up terms, or do they want you to keep a credit card on file? Each customer is unique in their needs, but they all benefit from the ease of working with your sign company. If you can make the process smooth and the results efficient and high quality, then you'll continue to earn their business. GP CHARITY JACKSON is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in busi- ness since 1995, and has worked in the sign industry for over 25 years. You can visit her website at 1 0 0 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M

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