July '21

Issue link:

Contents of this Issue


Page 12 of 118

STEP ONE CASSIE GREEN, EXECUTIVE EDITOR 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W. G R A P H I C S - P R O. C O M PUBLISHER DAN PECKHAM EXECUTIVE EDITOR CASSIE GREEN MANAGING EDITOR MATT DIXON EDITOR, GRAPHICS PRO DAILY ALEXANDRIA BRUCE ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER IVETH GOMEZ MEDIA CONSULTANT AWARDS & ENGRAVING MARKET RYAN APPLEBAUM MEDIA CONSULTANT PRINTWEAR MARKET DESIREE DELFRARI MEDIA CONSULTANT SIGN & DIGITAL GRAPHICS MARKET SARA SIAUW SALES SUPPORT SYDNEY KOCHEVAR CONTRIBUTING WRITERS EDITORIAL ADVISORY BOARD DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR EXECUTIVE TRADE SHOW SALES MANAGER BRANDY JAMISON-NETH EVENT SERVICES MANAGER JACKIE RAMSIER EVENT SERVICES COORDINATOR JOIE MARTIN PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. 8 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M MATT CHARBONEAU, JENNIFER COX, PAULA AVEN GLADYCH, CARY GREEN, BOB HAGEL, CARLY HOLLMAN, CHARITY JACKSON, AARON MONTGOMERY, HOWARD POTTER, STEPHEN ROMANIELLO, RICK WILLIAMS, LON WINTERS, DOUG ZENDER DAN BAREFOOT, ERICH CAMPBELL, MATT CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7278 or email me at O ne of the hardest things about being a parent is having the "tough" conversations. You know, the ones when you have to discipline your child or break some unfortunate news to them. I hate it, and I think you'd be hard pressed to find a parent who enjoys it. One of the hard conversations we've had to have in the graphics industry currently has to do with supply chain and shipping issues. I'm guessing most of you reading this have had the unfortunate experience of not being able to get something: ink, T-shirts, or per- haps even a machine itself. Throughout the world, most industries are experiencing these same problems. They're not fun, but as difficult as it may be, we have to talk about them. Here's the good news: There are a lot of suppliers and manufacturers around the in- dustry that are able to help, whether it's finding a different hoodie to stand in for the one you were originally looking for or offering you advice on how to deal with your customer. Here are just a few quick pieces of advice: Have the difficult conversations, but don't give up. As things begin to pick up and even out, we know the future looks bright. Until next time. TOUGH CONVERSATIONS "Make sure to plan ahead and keep ink stocked on the shelf." — TAYLOR LANDESMAN, LAWSON SCREEN & DIGITAL PRODUCTS "The best way a graph- ics shop can prepare (for shortages) is with proper forecasting." — DAVID LOPEZ, EPSON "Pricing is likely to go up on some items as well, so you can encourage customers to order early to lock in current prices." — SCOTT SLETTEN, JDS INDUSTRIES JAMES "RUGGS" KOCHEVAR WANT TO KNOW MORE? HOW INK FITS IN THE GRAPHIC INDUSTRY AND THE CURRENT CHAL- LENGES AFFECTING IT PRODUCT SPOTLIGHT: MADE IN THE USA SPECIAL SECTION: CUSTOM GIFT ANNUAL IN THIS ISSUE: (Image courtesy Kim Pyle; @roamcollective.kb)

Articles in this issue

Links on this page

view archives of GRAPHICS PRO - July '21