July '21

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compromise on quality when printing on items like mugs, rigid signage, and more. "High-quality ink ensures high-quality, sellable output that customers are happy with," says David Lopez, Epson. He notes that with certain methods, not only is it important to focus on quality, but the sub- strate you will work with. "Traditionally, many UV and direct-to-substrate printers require customers to select a specific ink for either rigid or semi-flexible materials." For example, the Epson SureColor V7000 UV flatbed printer leverages a semi-flexi- ble ink, so customers aren't limited to one type of output. Meghan Rodenhouse and Jimmy Lamb, Sawgrass M ost sublimation printers are four-color units: CMYK (cyan, magenta, yellow, and black). You cannot deviate from these four base colors. However, with an eight-col- or unit, you have more flexibility for specialty inks. You will still have to use the standard CMYK base colors, but the four additional colors can be varied. Sawgrass makes fluorescent pink and yellow ink for its eight-color VJ628 printer. They can be printed stand-alone or com- bined with the other inks in the printer to create a wide range of fluorescent-based colors. Several other specialty ink sets exist for this printer including Pro Photo, which is focused on producing enhanced skin tones, rich blacks, and smooth gradients for fine art and professional photography. Left: When it comes to DTG on apparel, inks must meet high standards in order to achieve the best possible out- come. Below: An excellent fi- nal product stems from using quality ink no matter which printing method you use. (Im- ages courtesy Kornit Digital) Supply chain issues and inventory shortages have led to many graphics shops not being able to order ink. Make sure you communicate with customers in an open way and try to stay stocked up when possible. (Image courtesy Sawgrass) Specialty Sublimati Ink 1 4 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M

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