July '21

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A W A R D S & C U S T O M I Z AT I O N T H E R I S I N G T I D E O F B U S I N E S S 2 0 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M problems, and cares about their well-be- ing. That is value! As you share that story that speaks to your ideal customer, you must also be communicating with them to under- stand when their values change. For ex- ample, in 2020, people stopped valuing the quick and easy uniform ordering and began valuing the fundraising support, signage, PPE, and masks. We are already experiencing another shift in what people value. Masks are harder to sell, but things like rebrands, celebrations of making it through the pandemic, and getting back out to the community will be of value. Again, things like made in the USA, sustain- ability, community support … those will increase the value people see in doing business with your company. Glastar Corporation • Tel 800-423-5635 • E-mail: Specializing in equipment for sandblasting on glass/trophies, wood, stone or metal. Accepts large glass up to 6 feet Simple to use • Large glass viewing area THE GLASSPASSER Sandcarve Large Pieces OVER 40 YEARS Products of Quality Since 1978 Contact for more information or FREE catalog Glastar carries all parts and supplies for our sandcarving and etching equipment Sit Down and Work Comfortably SIT DOWN SANDBLASTER Brighter working area Large glass viewing area MADE IN THE

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