July '21

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Page 25 of 118

G R A P H I C S - P R O. C O M 2 0 2 1 J U L Y G R A P H I C S P R O 2 1 You need to redefine your unique val- ue proposition constantly. Each day you want to take as many actions as you can to get your story out to your ideal customers and then use the results of those actions as a course correction. This post worked, so do more of that. This story felt better, so use that. This ad fell flat, so do less of that. Have conversations with customers; get involved with the local communities. Always ask, "What is new and good for you, Ms. Customer?" Finally, you must realize that you have a unique value proposition, whether you can pinpoint it or not. The worst thing you can do is not value what you do. If you don't value it, how will others be willing to value it? Stick to your guns on pricing, and if you are not where you want to be, then turn up the volume on your story and make sure enough people hear what is in it for them. GP AARON MONTGOMERY has been certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and is the Co-Founder of Aaron has over 25 years of experience with personalized products and small business development. You can find Aaron co-hosting the decorator's industry podcast 2 Regular Guys Pod- cast ( You can also check him out on his own podcast channel and weekly live videos called Small Business Saturdays (smallbusi-

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