GRAPHICS PRO

July '21

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A W A R D S & C U S T O M I Z AT I O N Y O U R L A S E R A T W O R K 2 8 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M resources, including this publication and its website (graphics-pro.com). Education is not only a resource, but also a continuous advantage. Many of your competitors will stop seeking out education for continuous learning once they have answers to their questions dur- ing start-up. Become an expert with your equipment and save yourself a lot of repair costs. Become a marketing expert and control your order flow. Become a graphic artist and wow your customers by giving them the quality graphics they want. There are many areas of your business you can be- come an expert in. Continuous educa- tion is a continuous advantage. INVESTMENT MINDSET How do you look at the price you paid for your laser? Do you feel good because you got it cheaper than others? I feel a successful and profitable mindset is an investment mindset. What is the return you expect on your investment? I don't mean to say price isn't an important factor in your buying decision. It is a factor that should be con- sidered after you identify which features will meet your needs and how often and for how long you expect to use this piece of equipment each week. For example, if your laser will be your primary piece of production equipment that runs every day, quality is crucial. All Above: This firefighter's mask shield cover pre- vents scratches when not in use. The leather is hand cut from a wood template and machine sewn. They can be produced in large batches and custom laser- ed. (Image courtesy Brian Pyle; station9leather.com) The sign on the left is cut from five pieces of wood including the family name (except for the other text). They are spray-painted, reducing paint time. The sign on the right is made from one less piece of wood as the tree is simply a cut out. The family name is also cut out of the wood piece. This simplification saves painting and gluing time as well as makes it easier to line up the text. (Images courtesy Kim Pyle; @roamcollective.kb) The sign on the left uses a purchased background. The other pieces have just been cut and not painted or stained yet. The mountain and bear are three layers. The bunny is two layers. These could be further simplified by cut- ting or engraving the graphic into the back piece. Engraving is the sim- plest solution. (Images courtesy Kim Pyle; @roamcollective.kb) Below: The frame used for the background and the puz- zle pattern was purchased. Pre-coating the wood with a matte clear coat would elimi- nate the need for sanding and allow for gluing on the cutout text. The names were all laser engraved, reducing text application time. (Images courtesy Kim Pyle; @roamcollective.kb) bear are three layers. The bunny is two layers. These could be further simplified by cut ting or engraving the graphic into the back piece. Engraving is the sim allow for gluing on the cutout text. The names were all laser engraved, reducing text application time. (Images

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