July '21

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A W A R D S & C U S T O M I Z AT I O N 3 4 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M M A K I N G S U B L I M A T I O N M O V E S average four pieces of fabric ($4.00 for the shirt) $1.50 – average designer $18 an hour with taxes $3.45 – backing and thread, and sub- limation transfer with employee time to make it $3.75 – running a single-head laser; four pieces per hour for three hours at $15 an hour/one employee $1.70 – machine costs $ 450 per month; we wanted to make $20 per day for 22 days to cover costs Total: $19.40 cost per hoodie Also figure in your dollar mount for profit (what do you need or want it to be). I usually like to net at minimum $75 to $100 per hour per machine when possible. MIXING IT UP Something to think about when enter- ing into a new process or creating mul- timedia pieces for clients is that very few do this, so you have to be smart about every move you make every step of the way. I do not tell you this to scare you, but to inform you. If you do everything just right, you can not only make much higher profit margins, but you create even more work for your company to grow when less people can do what you do every day. Work to be the 1% that can do what others cannot do and your company will naturally grow by word of mouth. GP HOWARD POTTER has been working in the pro- motional industry for 17 years, from designing to building brands and a family-owned business. He is the co-owner and CEO of A&P Master Images LLC with his wife Amanda. Their company offers graphic design, screen printing, embroidery, sublimation, vinyl graphics, and promotional items. Howard, his family, and the business reside in Utica, New York. For more information, please visit The final product was unique, but it required a lot of steps to create. (Image courtesy Howard Potter)

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