July '21

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G R A P H I C S - P R O. C O M 2 0 2 1 C U S T O M G I F T A N N U A L 4 7 Here are just a few considerations to keep in mind when creating a custom, one-off gift: • Know what substrate you're working with. If it's client-supplied, beware that it may not be laser engravable or sublimatable, or even what the cus- tomer thinks it is. For example, they might say their Bible cover is leather, but it may not be. • There may be additional charges to create a custom piece. These include cutting a custom shape from a mate- rial, creating artwork from scratch, or even having to order something you don't have in stock. • Have the client sign off and approve of the proof. Make sure they under- stand that if there's only one item (say, if they supplied it), that you are not responsible for any approved misspellings. CGA

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