GRAPHICS PRO

July '21

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A P P A R E L D E C O R A T I N G 6 4 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S | J E N N I F E R C O X 4 WAYS TO GROW YOUR BUSINESS B usiness growth — it's what we are all supposed to strive toward as busi- ness owners. So let's talk about that. What would business growth look like for you and your business? There are many ways to measure growth: more customers, more orders, more products, more services, more equipment, more staff, more space, more hours, more, more, more … How much more of any of these things could you handle right now? How much more do you want? How much more do you need? Thinking that you should want or have "more" by now can be frus- trating, overwhelming, and even coun- terproductive. On the other hand, iden- tifying how you want to grow and then creating a plan to make that happen can be effective and satisfying. Let's dive into some of the ways that you could grow your business and see if any of them make sense for you and your business this year. GROWTH STRATEGY 1: ADD EQUIPMENT Adding equipment could mean adding more sewing heads, or it could mean adding another decoration method to your operation. Before you pick up the phone to call your equipment supplier, let's evaluate what you currently have in your business and how effectively it is being used. An efficient operation uses its equip- ment (needles going up and down) be- tween 50-60% of the working day. The rest of the time, the machine is not run- ning. Hoops and frames are being load- ed or unloaded, threads or bobbins are being changed, needles are being re- placed, designs are being loaded, test designs are being run, or the next job is being set up.

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