July '21

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G R A P H I C S - P R O. C O M 2 0 2 1 J U L Y G R A P H I C S P R O 6 5 If your operation is not yet running the equipment anywhere close to 50%, you have the opportunity to grow your busi- ness without actually investing in more equipment yet. Look at your workflow and see how you could become more effi- cient in handling orders so that you have the equipment running a higher percent- age of every working hour. If you have no idea of the percent- age of time your equipment is running, it is time to find out! Start tracking it, even for just one week. Track how many hours you work and how many hours the equipment is actually running orders dur- ing that week. When you think about adding new equipment, review the existing demand for that decoration method. If you are subcontracting a consistent number of orders for sublimation or DTG, bringing that process in-house may be the next logi- cal step. If you only send out one order a month for these processes, it may be pre- mature to get that equipment. Test the interest level with your cus- tomers by actively trying to get them to place orders for goods decorated with these services. If the level of orders in- creases, the equipment will quickly pay for itself. If you gain no traction, there is your answer. GROWTH STRATEGY 2: ADD HOURS Once you know what your production percentage is, another way to grow your business is to add production hours. You can increase your production efficiency and get more stitches per hour from your equipment, you can increase your average sewing speed, you can work more hours, or you could implement a combination

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