GRAPHICS PRO

July '21

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A P P A R E L D E C O R A T I N G S T I T C H S O L U T I O N S 6 6 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M of these strategies to add more hours to your business. Before you decide to extend your work hours, consider the impact on your per- sonal life, family, and even health and well-being. If you are already stressed and feeling like you put in too many hours, adding more hours is not going to benefit you in the long run. Getting more efficient so that you achieve more machine running time per hour or increasing your sewing speed on f lat goods that run well can also increase your production hours without increas- ing the number of hours you work. GROWTH STRATEGY 3: ADD CUSTOMERS I have yet to meet an embroidery busi- ness owner that cannot instantly iden- tify their favorite customers and orders. These people and jobs just stand out for some reason. What if you could bring in two more customers and two more orders like your favorites every single month? If you are not actively asking for referrals from your existing customers, this may be easier to accomplish than you imagine. Every time a customer gets their or- der, ask them if they know of anyone that might be interested in hearing from you. Hand your customers a few of

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