July '21

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FEATURES ( C O N T I N U E D ) CONTENT V O L U M E 3 5 | J U LY 2 0 2 1 | N U M B E R 1 1 Featured in this month's issue is the Custom Gift Annual, a special section packed with tutorials and business pointers to elevate your customization techniques. The cover images were provided by the GRAPHICS PRO EXPO ( GPX ) , photographer: Regan Dickinson; and Lon Winters, Graphic Elephants. ON OUR COVER COLUMNS 08 STEP ONE Tough Conversations By Cassie Green 10 IN THE TRENCHES The Lazy Workaholic By Rick Williams AWARDS & CUSTOMIZATION 16 THE RISING TIDE OF BUSINESS Redefining Your Unique Value Proposition By Aaron Montgomery 26 YOUR LASER AT WORK Making a Home Hobby into a Business By Bob Hagel 30 MAKING SUBLIMATION MOVES Making Moves with Sublimation Mixed Media By Howard Potter APPAREL DECORATING 58 SOFTWARE TO SUBSTRATE Picasso By Lon Winters 64 STITCH SOLUTIONS 4 Ways to Grow Your Business By Jennifer Cox SIGNAGE & PRINTING 92 THE DIGITAL EYE Transfer Techniques By Stephen Romaniello DEPARTMENTS 108 MARKETPLACE 111 AD INDEX 112 WEB EXCLUSIVES: GRAPHICS PRO NEWSLETTER Sign up for the daily eNewsletter for more information 96 MANAGING CUS- TOMER ACCOUNTS WITH EFFICIENCY AND ACCURACY How you manage the accounts of your repeat customers re- lies heavily on the principles of customer service, coupled with excellent organization. 78 HOW SHOPS CAN USE CNC ROUTERS AND DIGITAL FINISHING SYSTEMS TO GROW THEIR BUSINESS CNC routers have been around forever, but these days graphics shops are get- ting more creative in how they use them. 84 SIGN DESIGN 101: PART 3 In the last of this three-part series, Matt Charboneau, Storm Mountain Signs, looks at communicating with words and connecting with style. 88 THE BASICS OF GRAPHIC FILM APPLICATIONS Whether you're looking to create foot traffic, a bold window sign, or a moving target, there's an opportunity to make an impact using graphic films. 72 SHOP PRO- FILE: WALKER COMPANIES For Kenny Walker and his team, ev- erything from con- struction to name changes to new technology has been weaved into their history, yet they still pride themselves on one thing: quality. 88 58 30 4 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M

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