July '21

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Page 92 of 118

GREAT GRAPHICS THE BASICS OF GRAPHIC FILM APPLICATIONS S I G N A G E & P R I N T I N G 8 8 G R A P H I C S P R O J U L Y 2 0 2 1 G R A P H I C S - P R O. C O M I mage is everything, which is why the graphics industry is so profitable and diverse. Whether you're looking to create foot traffic, a bold win- dow sign, or a moving target, there's an op- portunity to make an impact using graphic films. THE BASICS "Graphics are generally centered around the pro- motion of a product or idea; communication of a message, a wayfinding element, or decor," says Jay Kroll, General Formations. The biggest element is to first discover the method customers want to communicate any of those qualities because the application can vary greatly. It also needs to be taken into consideration whether the graphic will be permanent or tempo- rary, says Jason Harmon, FDC Films Inc. THE BASICS OF GRAPHIC B Y C A R L Y H O L L M A N

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