GRAPHICS PRO

July '21

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G R A P H I C S - P R O. C O M 2 0 2 1 J U L Y G R A P H I C S P R O 9 1 printer can accommodate different RIP software, print engines, and ink types. And with a wide-roll laminator, this fur- thers a shop's reach to include things like vehicle wraps, floor graphics, and other long-term applications. OPTIONS AND DIFFICULTIES So, why offer a variety of graphic options? Because all markets can benefit from ex- panding their graphic usage, says Kroll. "We've seen the creative use of every sur- face as a potential source for communica- tion of a message or as a canvas for creative display," he explains. Even more, offering various graphic op- tions can translate to a larger stream of loyal customers. "Every additional ser- vice that a shop adds to their lineup is one less reason that a customer would look at another option for their needs," explains Harmon. However, it's crucial to understand the unique variations and specific difficulties each type of applica- tion possesses. These can vary from bubbles or creas- es to things such as UV protection qual- ity or the lifetime of the specific adhe- sive. To combat these issues, always start with technical data sheets, suggests Kroll. These should have facts about installation or other challenges when approaching a project and provide some guidance on best practices. He also mentions techni- cal tip documents that may list more in- depth information on things like recom- mended prep for wall graphics, compatible paints, or washing instructions for vehicle wraps. Finally, always ask the experts by contacting the distributor or the material manufacturer as they know the materials through and through. ART AND AUDIENCE When it comes to creating the actual art for any graphic, always consider why the end user is reaching out for the job in the first place: They need to make a fast im- pression to make their business a success. To accomplish this, always consider the message. "These graphics are best when they are designed to match the brand aes- thetic of the represented company, and when they are geared toward the right audience," explains Kroll. continued on page 110 You already get GRAPHICS PRO magazine. But are you missing out on more? Get more and sign up for The Daily eNewsletter for valuable content that will help your business thrive, including: • Technique-focused tips and tricks • Design and software guidance • Business management know-how • Current news on continuing education and trends in the industry • The GRAPHICS PRO Files podcast • And so much more! Sign up for FREE by scanning this QR code! You can also call us at 1-800-775-0424 to verify your email address, or go to www.graphics-pro.com/eNews

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