GRAPHICS PRO

August '21

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2 0 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M Large billboard graphics make eye-popping de- signs with a nod to '90s styling. (Image courtesy JERZEES) W ith the chaos and uncer- tainty of the last year, as well as the major shifts in our daily routines, we've all looked toward the things that provide us comfort. This includes food (remem- ber when we all made sourdough?), TV and movies, crafts, hobbies, and per- haps most of all, unrestricted clothing. Within the clothing category, one item almost everyone can agree is their go- to comfort piece is the tried-and-true sweatshirt. Fleece and outerwear skyrocketed in popularity last year, and while workwear may be starting to comeback, as crea- tures of comfort, people are still holding on tight to their favorite fuzzy items. THE SHIFT TO SWEATS Nearly everyone has a favorite fleece or two they reach for first, whether it be because of its fit, softness, or decora- tion that stands for what they love. And based on the sales of the last 18 months, a lot of people added to this collection. "Fleece and outerwear used to be con- sidered a seasonal item. But with the pandemic and the move to working at home or online learning, we have seen an increase in fleece purchases," says Jea- nette Chui, Next Level Apparel. This surge could be in part because of the increase in online shopping, suggests Greg Brown, Citadel Brands, but paired with that is, again, its comfort level and familiarity. The longer we stayed inside, the more common it became to see less professional dressing on our Zoom calls Creatures of Comfort CURRENT TRENDS IN EVERYONE'S FAVORITE FUZZY FLEECE B Y C A R L Y H O L L M A N A P P A R E L D E C O R A T I N G

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