August '21

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2 4 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M Another fabric consideration, says Zimmerman, is using more sustainable offerings. "I see cotton growing in importance as people are consciously shift- ing to using less plastic. And, for styles containing poly, companies are trying to move away from virgin poly and switch to recycled poly to do their part in reducing production of new plastics." Falling in line with lifestyle, one of the biggest trends in silhouettes is an oversized fleece. According to Zimmerman, this is due to, once again, being comfortable. "Less fitted, relaxed, easy throw-on pieces speak to comfort," she says. The other influence in this is the current inclusion movement that encourages gender-neutral pieces that allow anyone to feel comfortable in their wear and purchase of an item. If you've watched any amount of Tik Tok, it's easy to see that perhaps the biggest fashion trend of the moment is '80s- and '90s-influenced apparel. This shows up in cropped tops and matching sets, says Chui, as it plays to streetwear and influencer culture. This is also evident in the popularity of crew neck styles as opposed to hoodies in the collegiate market, says Brown, or with things like raglan sleeves, striping, and ringer styles, adds Zimmerman. Colorways have shifted as well, note our sources. This means darker and richer colors such as forest green, sage, denim, and coral pink, as opposed to the pastels that were popular in years past. Lighter colors are richer in hues such FLEECE, FROM TOP TO BOTTOM F leece isn't limited to tops only! As we lean into comfort, it makes perfect sense that people are taking their favorite fuzzy ap- parel to full sets. Katie Zimmerman, Fruit of the Loom, JERZEES, and Russel Athletic, notes that both jog- gers and fleece shorts sales have increased in the past year. Not only do these styles allow for comfort when running around town or working from home while not giv- ing away how comfortable you are, they can be dressed up for a more street, influencer style that can go, safely, out for brunch or drinks with friends. Classic fea- tures scream collegiate market. (Im- age courtesy Next Level Apparel) Oversized fleece not only adds to its comfort level but it also makes the look more gender neutral. (Image courtesy Citadel Brands)

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