GRAPHICS PRO

August '21

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G R A P H I C S - P R O. C O M 2 0 2 1 A U G U S T G R A P H I C S P R O 2 5 as an uplifting yellow or a sunset color, says Zimmerman. That said, neutral col- ors such as oatmeal and heather gray lend deep, dimensional, and textured appeal to basic styles. Perhaps most surprisingly, though, says Brown, is the increase in white fleece styles. "With more folks being at home with more time to think out of the box, tie-dye/garment-dye have given areas for experimentations that work, and white has been a driving force," he says. And because of tie-dye's popularity, adds Chui, we can expect to see a shift back toward more gradient and ombre prints. As for physical decorations, fleece is a highly versatile medium. It can take screen printing, embroidery, appliqué, and direct- to-garment, although fabric composition and weight determine which method will work best. According to Chui, embroidery requires a heavier weight base and recom- mends at least a 5-oz. style. And fortunately, heavier is in, which makes today's fleece a perfect match for direct-to-garment, says Brown, ensuring a strong and colorful print. That leads to which graphic trends will match the silhou- ettes and styles of the fleece of 2021–2022. Chui notes one popular trend is the unique placements of graphics such as on the sleeve or collar. "Doing so creates a more elevated and customized look. It ap- pears as a well-branded garment and gives an appeal to end-users that there's a story to it," she explains. For the more standard chest graphics, Zimmerman says that large billboard prints make messages stand out while also sticking to the throwback look of the substrate. This can also be seen with more handcrafted-looking retro graphics that harken back to classic collegiate looks. Whether classically oversized and comfy or slightly elevated for going to the office, fleece is no longer a seasonal delight, says Brown. With heavier styles, crops, and unique details, there really is a fleece style for everyone. GP CARLY HOLLMAN is the former editor of Printwear magazine with over nine years of experience covering the decorated apparel industry. She currently works as a freelance writer and artist based in Denver, Colorado. She can be reached at carly.hollman@gmail.com. STAY ON TREND FOR 2021 AND LEARN WHY THE STYLES DISCUSSED IN THIS ARTICLE CONTINUE TO BE POPULAR: http://gpro.link/2021apparel. You already get GRAPHICS PRO magazine. But are you missing out on more? Get more and sign up for The Daily eNewsletter for valuable content that will help your business thrive, including: • Technique-focused tips and tricks • Design and software guidance • Business management know-how • Current news on continuing education and trends in the industry • The GRAPHICS PRO Files podcast • And so much more! Sign up for FREE by scanning this QR code! You can also call us at 1-800-775-0424 to verify your email address, or go to www.graphics-pro.com/eNews

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