GRAPHICS PRO

August '21

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Whether it is choosing the right adhesive, a film with the proper slip ratings, or even just the design and application of the graphic, there is a lot to know about floor graphics. (Images courtesy Advance Imaging Inc.) 4 6 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M S tand here. Wait here. Keep your distance. Watch your step. Stay six feet apart. Signs are everywhere, and the prolifera- tion of floor graphics in the past year-plus has awakened a graphic space that, at least by most, was underused or misunderstood. Sure, you might see a lot of floor graphics at a trade show or occasionally at the drug store, but nowhere near the repeating spread in grocery stores and retail environments that directed our movements like neon steppingstones this last year and a half. Unfortunately, the rush for the market to catch up to the demand led to some pain- ful lessons about the specific requirements for floor graphics and laminates. Whether it is choosing the right adhesive, a film with the proper slip ratings, or even just the design and application of the graphic, there is a lot to know in this space to make sure your project is successful. HOW THE RIGHT APPROACH LEADS TO INCREASED SALES B Y J A Y K R O L L S I G N A G E & P R I N T I N G FLOOR GRAPHICS

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