GRAPHICS PRO

August '21

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G R A P H I C S - P R O. C O M 2 0 2 1 A U G U S T G R A P H I C S P R O 4 9 has been properly cleaned with commercial clean- ers, then rinsed with water and fully dry before any decal or graphic installation. The flooring coat- ing should be firmly adhered to the base, such as concrete sealer, paint, or stain. When the surface is ready, use a center- or edge-hinge method and squeegee your decal or graphic into place, work- ing from the center out and removing the liner slowly to avoid trapping air as you go. If installing multiple panels, it is rec- ommended to butt the panels versus overlap- ping so you don't create a path for cleaning chemicals to penetrate and compromise the adhesive layer. Try to avoid installing over any grouted tile or channels in cement flooring for this same reason. After installa- tion, wait at least 12 hours before cleaning the floor around the graphic to allow for the adhesive to wet out and make full contact with the surface. When designing your graphic, make sure to use rounded corners to help elim- inate any edge lifting due to foot scraping or dragging. PSPs can also set themselves apart from big box premade decals by incorporating the customers' brand colors, fonts, and logo into the design, making use of this valuable advertising space in a classy way versus some garrulous red box on the floor. The potential for wayfinding, advertising, decoration, or design in this space is sig- nificant. Floor and carpet graphics are not going away any time soon, and if anything, we believe the education people have received in the last year has opened a whole new canvas for co-branding and messaging. In a world where walking with your head down, eyes glued to your phone, is seemingly common, engaging floor graphics are like the new wall graphic, attempting to catch the eye of the customer or client to convey a message — whether promoting safety or announcing a sale. This space has a ton of potential to en- courage participation in the message for retail environments, schools and universities, or even business. If done right, floor and carpet graphics will lead directly to repeat business, increased sales, and profitability for you and your shop. GP JAY KROLL is a product manager for General Formula- tions, focused on building the best adhesive solutions for cut and craft films, wall vinyl and fabrics, and outdoor/ transit applications. PSPs can set themselves apart from big box premade decals by incorporating customers' brand colors, fonts, and logo into the design. (Image courtesy Roland DGA) A huge mistake is assuming that removable floor graphics can be produced with any removable vinyl. (Image courtesy Mac Paper) has been properly cleaned with commercial clean- ers, then rinsed with water and fully dry before any decal or sealer, paint, or stain. When the surface is ready, use a center- or edge-hinge method and squeegee your decal or graphic into place, work- ing from the center out and removing the liner slowly to avoid trapping air as you go. If installing multiple panels, it is rec- ommended to butt the panels versus overlap- ping so you don't create a path for cleaning chemicals to penetrate and compromise the tion, wait at least 12 hours before cleaning the floor around the graphic to allow for the adhesive to wet out and make full contact with the surface. When designing your graphic, make sure to use rounded corners to help elim inate any edge lifting due to foot scraping or dragging. PSPs can also set themselves apart from big box premade decals by incorporating the customers' brand colors, fonts, and logo into the design, making use of this valuable advertising space in a classy way versus some garrulous red box on the floor. The potential for wayfinding, advertising, decoration, or design in this space is sig A huge mistake is assuming that removable floor

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