August '21

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5 2 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G R A M B L I N G S F R O M T H E A T E L I E R Entering a C-store, one is inundated with multiple messages. To capture attention and divert traffic to an end aisle can cooler, quirky illustration in bold, bright colors makes a wick- edly cool wrapper. (Image courtesy Matt Touchard) These interior graphics blend interesting pho- tography, crisp graphics, and digitally rendered illustration to cre- ate a museum- like atmosphere in the builder's offices. (Image courtesy Matt Touchard) S I G N A G E & P R I N T I N G The directive from the client: promote confidence in a worry free, relaxed clinic, while amusing kids and par- ents alike. Caricatures of the doctors and a storybook approach were implemented in this vertically integrat- ed campaign. (Image courtesy Matt Touchard)

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