GRAPHICS PRO

August '21

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FEATURES V O L U M E 3 5 | A U G U S T 2 0 2 1 | N U M B E R 1 2 CONTENT ©2021 National Business Media, Inc., all rights reserved. GRAPHICS PRO (ISSN 2158-1533) is published monthly plus an extra issue in May and November by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to GRAPHICS PRO, PO Box 460794, Escondido, CA 92046-0794. All items submitted to GRAPHICS PRO become the sole property of GRAPHICS PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed adver - tisements in GRAPHICS PRO. Opinions expressed in GRAPHICS PRO may not necessarily reflect the opinion of the magazine, its manage- ment or its advertisers. Letters, pictures and manuscripts welcome. 2 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M ''Many small businesses don't charge what they are worth because they don't know their costs. They cut prices in an attempt to survive. But if the pandemic taught us anything, it's that people are willing to pay more for better products and better service.'' A A R O N M O N T G O M E R Y O U R S U C C E S S G R O U P from Investment Decisions, page 67 Featured in this month's issue is our special section, the HOT GRAPHICS REPORT, on page 29. It's packed with lessons on decorating performance- wear, specialty heat transfer vinyl, and products to elevate your heat-applied graphics game. - wear, specialty wear, specialty Image courtesy Stahls' Hotronix 2 0 2 1 30 PRESS ON Updates and improvements in heat presses mean more substrate options for decorators. PRESS ON Updates and improvements in heat presses mean more substrate 34 CUSTOMIZING PERFORMANCEWEAR WITH HEAT TRANSFER VINYL Get some advice when working with this tricky substrate, plus follow along with a few application examples. CUSTOMIZING PERFORMANCEWEAR WITH HEAT TRANSFER VINYL 38 SUITABLE SUBSTRATES A Q&A on the various substrates that work with heat transfer. options for decorators. options for decorators. Get some advice when working with this tricky substrate, plus follow along with a few application examples. 40 PRODUCT SPOTLIGHT: HEAT-APPLIED GRAPHICS EQUIPMENT AND SUPPLIES This comprehensive section includes everything from heat presses to vinyl to substrates. Get some advice when working with this tricky substrate, plus follow along with a few application examples. Get some advice when working with Get some advice when working with this tricky substrate, plus follow along this tricky substrate, plus follow along with a few application examples. with a few application examples. Get some advice when working with this tricky substrate, plus follow along with a few application examples. PRODUCT SPOTLIGHT: HEAT-APPLIED GRAPHICS HEAT-APPLIED GRAPHICS EQUIPMENT AND SUPPLIES This comprehensive section includes everything from heat presses to vinyl to substrates. 42 SUCCESS WITH SPECIALTY HEAT TRANSFER VINYLS Tips and tricks for achieving success with any type of specialty heat transfer. 12 SHOP PROFILE: STROKES OF GENIUS An independent screen printer spe- cializing in high-quality graphics, Kyle Baker toggles between running a suc- cessful business and producing criti- cally acclaimed works of art. 20 CURRENT TRENDS IN EVERYONE'S FAVORITE FUZZY FLEECE While workwear may be starting to comeback, as creatures of comfort, people are still holding on tight to their favorite fleece and outerwear items. 26 5 SIMPLE STEPS TO HEADWEAR "HOOPING" With a few simple steps and care taken at the most critical points in the pro- cess, you can make the most stable substrate possible for your embroidery designs. 67 AWARDS & CUSTOMIZATION 26 APPAREL DECORATING 46 SIGNAGE & PRINTING

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