August '21

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A W A R D S & C U S T O M I Z AT I O N T H E R I S I N G T I D E O F B U S I N E S S 6 8 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M When deciding on whether or not to purchase a larger piece of equipment, make your decision from an investment standpoint, not a cost standpoint. (Image courtesy EFI) CHECK OUT THESE FIVE TIPS FOR EQUIPMENT FINANCING: Above: Even when we are in the middle of a pandemic, an eco- nomic downturn, or even a personal crisis, we must always look ahead and act as if our business is at our idea of success. (Im- age courtesy HP) Right: Though you can potentially sell a variety of different, new products with a new piece of equipment, that doesn't mean that as soon as you list them they will instantly sell. You must build a market for those products while at the same time perfecting your process. (Image courtesy Trotec Laser)

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