August '21

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A W A R D S & C U S T O M I Z AT I O N 8 0 G R A P H I C S P R O A U G U S T 2 0 2 1 G R A P H I C S - P R O. C O M M A K I N G S U B L I M A T I O N M O V E S | H O W A R D P O T T E R D o you want to increase sublima- tion production with less staff, less space, and pay your employee what they are worth at the same time? Yes, it is possible for all size companies! It comes down to you (the employer), software, space, equipment, and training your crew to be as good as you or better. STARTING POINT You are probably thinking, why does it come down to the employer first? Simple. Everything starts and stops with you. We as owners have to hold ourselves to a higher standard of accountability at all times. If we don't do our part to main- tain order and profitability, we cannot pay our staff well, pay our vendors, and take care of our customers. It is not an easy road, but it is a road that can lead you to success. As a business owner, we hear the word "software" and get nervous. Why? For many, it comes down to cost and making the time to learn something new, which can take hours or weeks to learn. We need to start viewing software in a different light. Have you heard the term, "Time is money?" Software is there to save you time and money if you use it to do so. Think about this: When our company started out in 2003, we handwrote or- ders and printed a copy for the customer. From there, we started using three-part forms, so the customer got a copy, we had an original, and one went to production. Then about year eight when my wife came on fulltime from banking, she was fluent in Microsoft Excel, which allowed us to type orders up and save digital cop- ies. That also allowed us to email orders for approval. Fast forward to around 2017. We had a local company start writing us our own software. The first part that was devel- oped allowed us to write up orders and save them in the software with a search engine. Since all info is saved in the soft- ware, we can not only type up new or re- peat orders faster, but anyone could help the customer with an order and know exactly what the last customer rep did with them and why. Anyone could sit at their desk without getting up and know exactly what was done. We never look at software and think it helps us save money or make more mon- ey faster, but it does or what would be the point of owning it. Everyone can read a typed order more clearly. Being able to save old orders is a huge help for future orders, being able to email orders gets you faster approval, and having software PRODUCTION PURPOSES HOW TO INCREASE SUBLIMATION PRODUCTION WITH LESS STAFF, LESS SPACE, AND PAY YOUR EMPLOYEES WHAT THEY ARE WORTH With the right methods in place, you can increase sublimation production with less staff, less space, and pay your em- ployee what they are worth at the same time. (All images courtesy Howard Potter) We currently have the same amount of space to work in as we did when we ran the business from our home. By keeping our setup efficient and upgrading equipment, we still do a great job for our customers.

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