September '21

Issue link:

Contents of this Issue


Page 19 of 102

G R A P H I C S - P R O. C O M 2 0 2 1 S E P T E M B E R G R A P H I C S P R O 1 5 In addition, when doing your research, look at how often updates are made. With all technology, things are constantly evolv- ing. Especially in our new world where more tasks are done remotely, the ability to share files via the cloud is increasingly important, explains Falsetto. "In a world where the client can't always pop over to re- view designs and managing an email inbox overflowing with messy, marked-up PDF attachments is too time consuming, (cloud sharing) … is a game changer," he says. So, whether the shop and its clients are on a tablet, computer, or phone, the in- creasingly popular cloud feature helps to streamline the approval and design process from start to finish, adds Carsten. LEARNING CURVE In terms of learning, it all depends on the dedication of those studying it. But with dedication, according to Malanga, a shop with eight users can expect to have a good grasp of the operations within 60 to 90 days. During this period, Hunt suggests nomi- nating specific team members to become the subject matter expert of the new tech- nology that you are adopting. These team members will learn and implement soft- ware and train others. After these members have a solid grasp on their specific skills, knowledge silos can be avoided by ensur- ing cross-training for all team members, and that all are fully capable of using soft- ware solutions. That being said, be sure to set realis- tic expectations, says Carsten. "Set your expectations for learning and setting up the software at a slow pace so you don't become overwhelmed. It's easy to get frus- trated and give up when you get stuck and want to complete too much all at once," she says. This all comes back to the im- portance of access to educational resources throughout the time you work with your software company. Software is a crucial tool for any graphics business. It not only allows you to better organize and create your work, but it also helps make your shop more efficient. This makes you more professional to clients, as well as allows you to spend your time writ- ing your own business story. GP CARLY HOLLMAN is the former editor of Printwear magazine with over nine years of experience covering the decorated apparel industry. She currently works as a freelance writer and artist based in Denver, Colorado. She can be reached at KEY TAKEAWAYS • DO RESEARCH. How reputable is the software? What is the av- erage size and offerings of the shops currently using it? • INDUSTRY-SPECIFIC. Can the software program accommodate art type, order options for large- and small-scale formats, and mul- tiple types of orders as well? • EDUCATION. Training should always be free and readily acces- sible. Beyond initial training sup- port, what resources are available to keep up with updates? Can you continue learning the program at your own pace? • SUPPORT. Can you talk to a live person when issues arise? Does the person you're talking to have industry-specific experience? Finding the right software can be a challenging but important part of setting up, upgrading, or enhancing your busi- ness. (Image courtesy Trotec)

Articles in this issue

Links on this page

view archives of GRAPHICS PRO - September '21