September '21

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Project Profile: BloomBox/Cassel Making Business Bloom HOW A VEHICLE WRAP PROJECT HELPED CULTIVATE A GROWING BUSINESS B Y N A T H A N S T R O M B E R G E ver y company needs to f ind its signature look — a strong, unique impression to cement it- self in the minds of its customers from the get-go. BloomBox is no differ- ent. Founded in July 2016, the company's goal was and still is "to give people access to high-quality, locally grown plants that are affordable," says John Courian, for- mer marketing manager of the company. Since its founding, BloomBox has worked toward its vision of getting a gar- den to every household in the nation. But as the business has grown, they've needed to expand and update their look. That's where their recent branding project came in: a newly designed fleet of vans, with the help of Cassel, a Pennsylvania-based fleet graphics company. MAKING THE DESIGN Coming into this project, BloomBox had a pretty good idea of what it wanted its fleet of vans to look like. The gardening- focused company has 52 employees, two locations, and services over 20 counties in various states. Having this much ground to cover for its customers, BloomBox wanted A BloomBox worker is excited to be getting plants out of a newly designed van. (All images courtesy BloomBox) S I G N A G E & P R I N T I N G 2 0 G R A P H I C S P R O S E P T E M B E R 2 0 2 1 G R A P H I C S - P R O. C O M

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